Bloggers can usually expect stats to crash during the summer. Maybe it's because people are vacationing. For planner bloggers, back-to-school and December/January, when people get new planners, are busy times. But June and July means fewer readers and lower statistics.
There are ways to keep your readers engaged (and to keep you engaged), even during the summer.
*Create relevant content.
The Loyal Readers who visit Giftie Etcetera do so more when I offer good content. Summer, in the planner community, is a time to catch-up on overdue tasks, plan vacations, and get ready for back-to-school. Good content addresses those topics and gives useful information for dealing with them.
Whatever your content area, think about how to make it relevant to your readers during the summer.
*Have a place for discussions.
I have several places, beyond my blog, where the conversation continues. Participating in the ongoing discussions keep my readers aware of my blog.
I am active in all those places, answering specific questions from my readers and engaging with them. As a bonus, they are a great source of ideas for blog posts!
*Set goals in terms of growth.
I often compare last summer's stats to this summer's stats. Even though my readership goes down in the summer, it is up from last year. That is a win.
*Use the downtime to improve your blog.
Summer is a great time to clean up rogue links, write some great back-to-school and holiday posts for the future, and make sure your branding is solid.
Readers aren't as likely to visit daily anyway during this time of the year, so reduce your post schedule just a bit and focus on better content instead of more content.
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