Conquering the Summer Blogging Slump | Giftie Etcetera: Conquering the Summer Blogging Slump

Saturday, July 18, 2015

Conquering the Summer Blogging Slump

Bloggers can usually expect stats to crash during the summer. Maybe it's because people are vacationing. For planner bloggers, back-to-school and December/January, when people get new planners, are busy times. But June and July means fewer readers and lower statistics.

blogging, off topic

There are ways to keep your readers engaged (and to keep you engaged), even during the summer.

*Create relevant content.

The Loyal Readers who visit Giftie Etcetera do so more when I offer good content. Summer, in the planner community, is a time to catch-up on overdue tasks, plan vacations, and get ready for back-to-school. Good content addresses those topics and gives useful information for dealing with them.

Whatever your content area, think about how to make it relevant to your readers during the summer.

*Have a place for discussions.

I have several places, beyond my blog, where the conversation continues. Participating in the ongoing discussions keep my readers aware of my blog.

-Facebook group

-Facebook page

-You Tube


I am active in all those places, answering specific questions from my readers and engaging with them. As a bonus, they are a great source of ideas for blog posts!

*Set goals in terms of growth.

I often compare last summer's stats to this summer's stats. Even though my readership goes down in the summer, it is up from last year. That is a win.

*Use the downtime to improve your blog.

Summer is a great time to clean up rogue links, write some great back-to-school and holiday posts for the future, and make sure your branding is solid.

Readers aren't as likely to visit daily anyway during this time of the year, so reduce your post schedule just a bit and focus on better content instead of more content.

Happy blogging!


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8 comments: said...

You know what would be cool? And maybe it already exists - a facebook group for bloggers where we can get help from each other and discuss sensitive issues like traffic, hacking, monetization, time issues and other struggles and frustrations. It would probably need to be a "secret" group because those are sensitive issues but I would love to have a group to discuss those things with. Sometimes I feel all alone with my blogging struggles.

Giftie Etcetera said...

I'm in one for blogspot bloggers. There are a few out there! said...

Good to know.

Jennifer@MyFlagstaffHome said...

Thanks for the great tips! Thanks for linking up at the Weekend Blog Hop at My Flagstaff Home!


Unknown said...

Great tips, I am using this time to create DIY posts, recipes, redo pics on the blog, there are so many things that don't get done-those are the things I'm working on now. Plus, great time to spend down time reading other blogs and getting to know the blogger.

muzsi said...

Kristy can you share a FB blog you mentioned?

Giftie Etcetera said...

I am a member of Bloggers on Blogspot at

It's great for technical help with blogspot blogs.

I also da bum...


She Yarns Crochet said...

Thanks for the great tips! This article is featured this week at the Funtastic Friday linkup:-)