7 Smart Ways to Attract Readers to Old Blog Posts | Giftie Etcetera: 7 Smart Ways to Attract Readers to Old Blog Posts

Saturday, October 31, 2015

7 Smart Ways to Attract Readers to Old Blog Posts

Dear Fellow Bloggers,

I feel your pain. I wrote blog posts in the past. 

Some are awful.

The perfectionist in me wants to fix them.

Some were brilliant, but no one had discovered my blog back then.

purse, surface pro 3, computer, library, outdoors

Some are incredible, jammed-packed with great information, and went viral.

People still visit those posts. And, frankly, letting them look at them is the digital equivalent of that picture of me in the 1980s with my mullet.

(Stay tuned for that goodness, later in this post!)

There is a solution to reviving past blog posts and making them new again!

In just 7 steps, I make sure that old posts get better and GET NOTICED!

1. Assign a day of the week or the month for a flashback post.

Every Sunday, I featured an old post that has been made new again. My long-time Loyal Readers enjoy the glimpse at something they may forgotten and new readers get to read a classic post.

TIP: When you create the new post on Sunday, link back to the old post. I did that here, here, and here.

Internal links keep people on your blog and reduces your bounce rate.

2. In your flashback post, give new information.

If you give new information, people will read the new flashback post and the old post. They want to see what has changed since back then.

I mostly write about day planners and organizing, so I compare the old post to new changes in how I use my planner. 

If nothing has changed, that is worth noting if only to stress that my original post stands the test of time!

3. Create a better title.

You've probably learned a lot about titles since you started.

Numbers do well, like "7 Smart Ways to Attract Readers to Old Blog Posts" as seen here.

Titles should be short enough to show up when shared in social media, compelling, and never deceitful.

4. Update your photographs.

Add pictures to the old post. 

If the pictures don't have a Pinterest worthy watermark and title, add those to the old photos.

5. Monetize it.

People want to learn from your blog, not read advertisements. 

But if a post has good value for the reader (usually demonstrated by how viral it went), it's worth adding Amazon links or other ads to it.

That way, you can minimize the number of sponsored posts in a week (trying to keep that number under a 1/3 of all posts), but make money on the old post!

Another option is to monetize the new post instead of the old one.

Either way, readers won't get overwhelmed with ads and can focus on the content, while still producing an income to support the blog.

6. Optimize the Old Post for SEO

I add descriptions to photographs, labels to the post, and search descriptions, based on the key words that one uses in Google to search for a post on my topic.

Optimize, seo, blogger

7. Share on social media.

Now you have two posts, the old one and the new one, that you can share on Facebook, Pinterest, or anywhere else!

I hope these 7 tips help you bring in more readers to your blog. 

If you enjoyed what you read, please subscribe to my email list (in the right sidebar).

Oh, I almost forgot! I think I promised you something earlier?

Yes, that's me with a mullet circa 1985. Shush!


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Sarah Anderson said...

Very interesting. I will have to try this when I have a few more posts.

Anonymous said...

This post couldn't have come at a better time! For the past few weeks I've slowly been chipping away at cleaning up 3 years worth of old posts where I really had no idea what i was doing. I'm working on many of the things you listed. Thanks for sharing on the #SmallVictoriesSundayLinkup!

Anonymous said...

I'm considering affiliates for 2016 and know I will have to go back to old posts and link products. This is a good framework to repurpose old posts

Yes, but was your mullet accompanied by a perm? 😋

Giftie Etcetera said...

My hair is naturally curly, so no. Lol. To be fair, my mom picked that haircut. I HATED it! :)

Heather S. - I hope ti works for you!

Val said...

Great tips! I know I need to start doing this and I like your idea of doing it once a week or once a month. Stopping by from the Country Fair Blog Party!

Cs Calkins said...

Many thanks for the ideas and linking up at Share the Wealth Sunday!!!

Kids Money Lessons said...

Great advice! Thanks!

Chantal Steele said...

I desperately need to update my photos and some old posts but I have deleted a number of them. Funny the progress we make!

Marva @ sunSPARKLEshine said...

Thanks for sharing these tips. I laughed because I cringe when I see some of my old posts. Now, with your advice, I'm going to go back and resurrect them!

Michele Morin said...

Love learning new things here!

Carol @ The Red Painted Cottage said...

I like this idea a lot. I started my blog over 4 years ago and have some really awesome posts that hardly anyone saw. Over the past few months I've gone with a new format, new direction and anything else you can think of and have gained a lot more followers. I'm pinning this for later. Thank you...stopping by from Something To Talk About.

Unknown said...

Great ideas! I'm just getting started with my blog and love tips like these. Thanks!

Sue Loncaric said...

Oh I needed this post. I've been thinking about doing it but haven't. I like your idea of the flashback post. Thanks for linking up and providing some good tips for old posts at #AnythingGoes.

Elle Cluff said...

Great post! It's so important to re-energize your followers and keep them interested. Sometimes I feel like I forget this. Great post and thanks for sharing!

Anonymous said...

These are awesome! I just had to redo my entire blog when I moved it and lost all my old content and some old post. I have recreated them but now they have no views. I am going to try these

Pat Fenner said...

Great ideas! The only thing I'd suggest is that you ALWAYS make a new post...copy the old content, paste it into a new post and then make all the lovely changes/additions you suggest. THEN, do a 301 redirect from the old post to the new one (with an SEO-improved title and URL) so you don't have any broken links... There may be some folks out there who'd linked up to the old post, and you don't want to lose them! If/when they click on the old link, they'll still get to your site, but it will be your new-and-improved post!!

Taylor-Made Ranch said...

You've given me quite a few things to think about - thanks for sharing! (Stopping by from Wake Up Wednesday Link Party)

~Taylor-Made Homestead~

Jessica Stone said...

I know a lot of people who are still rocking those 1985 mullets. ;) Hopefully, bringing more traffic to my old blog posts will be more successful than that hairstyle.

Meredith @ MommyAtoZ said...

Wow! I love this idea! I may start to do some throwback posts as you suggest! Thanks for sharing it at the Manic Mondays blog hop!

MississippiMom said...

Thanks for the great tips!

Thrifty to nifty said...

I love the flashback idea. I have some oldies that I know current readers would enjoy. Thanks for the tip

Mary K.- The Boondocks Blog said...

Great ideas here. I try to add an old post to link parties now and then. But you're right, they should be updated.

Clairejustine oxox said...

Great tips, I would love to make money from my blog now I have been blogging nearly 5 years ..

Thanks for linking up #weekendbloghop

Beth McIntire said...

Love this list! I'm sharing it on Twitter and Pinterest. Please let me know if you'd like to post to my Pinterest Group Board on blogging. I can be reached at the email and link below. Thanks!

Linda at Mixed Kreations said...

Great post! I have a lot of old post that never get seen, I have been working on the SEO of my older post. Have a long ways to go. Yoast has helped me tremendously. I will have to look into make new post from the old. Thanks for sharing your tips.

The Future Mrs. Vines said...

This is a great list of ideas on how to perfect and/or revamp old posts. I learned it the hard way, by being a sucky blogger, then reinventing myself several years later, but it was totally worth it.

I wish I had know all the things I know now, back then! I do believe everything happens for a reason, though. This is great advice for a new blogger or even a seasoned blogger!

Stopping by from Showcase Your Talent #189.

Powell River Books said...

Great ideas. I have updated old posts, but keeping and and new ones with links doubles the chance it will be seen. Still waiting for the viral one though. - Margy

MrsTee said...

Awesome tips! I love repurposing my Evergreen content but I'd never thought of having a scheduled day to do it each week....thanks so much for sharing it with us at Turn It Up Tuesday...

Jan said...

I sooooo needed this! Thanks for sharing your knowledge! I am glad you linked up with us over at Country Fair Blog Party! come in December and share some more! I need it!
Jan @ Tip Garden

Beth Ann said...

Great post and super ideas. I need to get to work on some reposting of older posts! Thanks!

Anonymous said...

Thanks for these great tips!!